Brandon Copeland
American former American football player
7
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Sep 22, 2026
Ep. 120: Collective Bargaining in College Sports? With Brandon Copeland, Former NFL Player and Co-Founder of Athletes.Org
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1:55Brandon CopelandGUEST
Yeah, I think first, in terms of the eligibility lawsuits, I think, unfortunately, because athletes don't necessarily have as large of a platform as the schools, as the conferences, as the NCAA, Unfortunately, a lot of times in the news and airways, one side of the story gets told or one side gets overshared, so to speak.
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2:19Brandon CopelandGUEST
And a lot of times the athletes end up becoming the ones who are demonized for not being loyal or being soft or money hungry and all of those types of things.
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2:29Brandon CopelandGUEST
And ultimately, most athletes are doing what every single other American citizen would do.
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2:39Brandon CopelandGUEST
It doesn't have to be life changing money, a dollar to play a sport that I grew up playing my whole life.
20 MINS LATER
Gabe FeldmanHOST
And how do you rate your chance of success? And let me put it more broadly, not just athletes.org, but chance of success of college athletes and, being recognized as employees, and then having the right to unionize and engage in collective bargaining, given where we are with the Protect College Sports Act or where we're not with that and everything else going on, how optimistic are you feeling?
The Downside of Being in The NFL
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12:16speaker_0NARRATOR
free app-based talk and text me the text now app requires wi-fi or data connection data plan sold separately 5g we're available
Brandon CopelandGUEST
we practice against them for two days and then uh then we play them in a pre-season game but that's what we do yeah um now this dude knows i'm a good move so now now we uh so the coach comes up to me my linebacker coach is like hope listen like I want to let you know you've done a great job this week.
Wharton Moneyball: Best of 2025
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Eric BradlowHOST
Can you tell us in your career what you saw the major roles of analytics within your NFL career, whether it was in your own training, whether it was in on-field decisions, whether, you know, how did you see it being used?
Brandon CopelandGUEST
So every single week we come in and, different teams structured in different ways but on wednesday you know if we come in and i'm on the patriots or the jets or anybody you know we're typically because on wednesday we're on pat we're in pads we're typically going over first second down some of the rundowns and short yardage we do later in the week but we're starting to talk about what their favorite runs are right um Ultimately, you're using those analytics and those statistics to start to figure out, hey, on second and short, there's some teams on second and short that 73% of the time they're going to try to take that as a chance to throw a deep ball or to take a shot.
Brandon CopelandGUEST
There's some teams on second and short, San Francisco 49ers in certain years would say, hey, we're just going to go get the first down.
12 MINS LATER
Wharton Moneyball: Best of 2025
17:15
17:33
18:12

Eric BradlowPANELIST
Can you tell us in your career what you saw the major roles of analytics within your NFL career, whether it was in your own training, whether it was in on-field decisions, whether, you know, how did you see it being used?
Brandon CopelandGUEST
So every single week we come in and, different teams structured in different ways but on wednesday you know if we come in and i'm on the patriots or the jets or anybody you know we're typically because on wednesday we're on pat we're in pads we're typically going over first second down some of the rundowns and short yardage we do later in the week but we're starting to talk about what their favorite runs are right um Ultimately, you're using those analytics and those statistics to start to figure out, hey, on second and short, there's some teams on second and short that 73% of the time they're going to try to take that as a chance to throw a deep ball or to take a shot.
Brandon CopelandGUEST
There's some teams on second and short, San Francisco 49ers in certain years would say, hey, we're just going to go get the first down.
12 MINS LATER
S&P 500 jumps to another record as it closes out winning week on strong earnings, trade deal optimism 7/25/25
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Brian SullivanHOST
What does this executive order do? And where are we right now in the big money college sports?
Brandon CopelandGUEST
Yeah, Brian, I think ultimately what the president is seeing is he's seeing that the route we're on in college athletics is just unsustainable.
Brandon CopelandGUEST
He's seeing a lot of money flow into it fast, and he actually calls out in the executive order that it looks like it's a race to the bottom.
Brandon CopelandGUEST
And so he issues this executive order and makes a bunch of statements, and it's very important to keep in mind that none of it is actual rules or bills or policy.
Brandon CopelandGUEST
What a lot of folks in college athletics are wondering is, does the president hold or withhold federal funding from schools who don't listen to the statements that he's making in this executive order and take action of banning third party NIL payments that are not brand sponsorships, which frankly has been a rule in the NCAA since 2021.
The Money Playbook of a NFL-Player-Turned-Financial-Guru: How Brandon Copeland to Manage Money Like a Pro
18:15
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Brandon CopelandGUEST
So, so in, in your Money Playbook, our book, we, we talk about this, but the...
Brandon CopelandGUEST
The commanders, before they go into a game, before they go into battle, they spend all week game planning.
5 MINS LATER
The Road Ahead for the Record-Setting Rally 1/24/25
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Brandon CopelandGUEST
So first and foremost, it was historic that Like you said, college football players would fly into Atlanta on, frankly, their first weekend back from school break, so to speak, to talk about the business of college sports.
Brandon CopelandGUEST
They did that through athletes.org, their chosen players association, to understand, get educated first and foremost, but then also to organize and understand their thoughts on the different issues that college athletics leaders are making decisions on about them, without them.
Brandon CopelandGUEST
So how long should transfer portal be? What happens if you get hurt in the middle of the season and you have this NIL contract, but now because you can't play, the school takes away your NIL contract, right? There's a number of things that are going on in college athletics right now that the average fan sees and thinks that college athletes are finally making money.
Scott WapnerHOST
Is there something wrong with that dynamic? Does it need to be fixed? Or is it purely the free markets at work?