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Brandon Allen

Brandon Allen

Vice President of Sales and Chief Commercial Officer at Atraverse Medical; 20+ year cardiovascular medical device executive with experience at Acutus Medical, Biosense Webster, and Boston Scientific.

Jul 17, 2026

The Crux of Medtech

The Crux of Medtech

The First Commercial Hire Makes or Breaks Your Startup with Brandon Allen

Jul 17 · 57m

Jordan Burgin
Jordan BurginHOST
22:41
Do you have a playbook? Is there something that Brandon comes in and tries to initiate from day one?
Brandon Allen
Brandon AllenGUEST
22:49
So, yes and no.
Brandon Allen
Brandon AllenGUEST
22:52
I mean, my playbook is people, right? You have to have great people.
Brandon Allen
Brandon AllenGUEST
22:55
I've been fortunate that I've had dozens of folks follow me from company to company.
Brandon Allen
Brandon AllenGUEST
23:02
And, you know, I mean, it's been nice.
Brandon Allen
Brandon AllenGUEST
23:07
You've good people, but you also hold them accountable.
Brandon Allen
Brandon AllenGUEST
23:10
And they have to trust you, right? So, I am...
Jordan Burgin
Jordan BurginHOST
28:10
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