
Bradley Olson
Journalist
11
APPEARANCES
4
PODCASTS
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Jun 18, 2026
S2 E26 | Bradley Olson – Myth, Meaning & the Stories We Live Inside
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15:42Bradley OlsonGUEST
But, uh, uh, so, so that's one of the functions of myth is to instill this sense of awe, and, and I think that happens when you're reading myth, when you're immersed in a particular tradition.
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Why Corporate America Is Now Rationing AI
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3:32Alex OssolaHOST
Brad, why is it getting so expensive? I mean, are the tokens themselves more expensive, or are companies using more of them, or is it both?

Bradley OlsonGUEST
I think in the beginning, companies were just wanting to encourage all their workers to use AI to try to think about how to do work and measure things that they could do better, and that was kinda like phase one, and now they're confronting the cost of widespread, uncontrolled experimentation and rethinking things that, you know, ended up being very costly.

Bradley OlsonGUEST
As we know, something may start in a very well-meaning way, and then the incentives that exist can become kind of perverse, and if employees hear, "Use AI at all costs, and we're gonna grade you on your AI use," then all of a sudden employees can be like, "Sure, I'll use AI as much as you want," and then you're not really discerning between, like, a good use and a bad use.

Bradley OlsonGUEST
I spoke to a startup founder named Matan Grinberg, and he runs a company called Factory, which automates coding.

Bradley OlsonGUEST
One of the companies he was consulting with, which he just said was a financial institution, had racked up huge amounts of charges from, like, very simple queries, like the weather.

Bradley OlsonGUEST
It's not a great use of tokens to spend a lot of model energy and computing energy being like, "What is AI?" You know, very basic queries like that.

Bradley OlsonGUEST
Some of them have basically made certain advanced models and capabilities available only to a small subgroup.
SpaceX, Anthropic and OpenAI’s Trillion Dollar IPO Plans
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4:21Daniel BachHOST
Journal deputy tech editor Bradley Olson says that goes against the industry narrative that massive computing costs hurt profitability in the near term.

Bradley OlsonGUEST
This growth is being driven by a lot of companies and businesses that are interested in Anthropic's AI systems and tools, and the ability of Anthropic's AI to do kind of automated work, to take long tasks and to work on them for hours.

Bradley OlsonGUEST
Other ones are able to do it too, but Anthropic's has really gone viral since early this year, and a lot of companies are using it and trying it.
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5:04Daniel BachHOST
This as Anthropic, OpenAI, and SpaceX all race toward public listings that could value each company at over $1 trillion.

Bradley OlsonGUEST
We understand that Anthropic would like to have a public listing before the end of this year, and, you know, they're also being compared to OpenAI and SpaceX.

Bradley OlsonGUEST
You know, it was reported that both of them are having IPOs that are going to be sooner.

Bradley OlsonGUEST
And so I think the big question that remains for Anthropic is: When is Anthropic going to do its IPO? What is the timing for that, and what's expected for that?
A Verdict in Tech’s Trial of the Century
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Imani MoiseHOST
We just got this verdict, so it may take time before we know the full extent of this, but how has the trial impacted the AI industry at large?
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3:54Bradley OlsonGUEST
Well, I think in the end, any time there's sort of a lot of information coming out and a dispute about who is responsible for something, right? Who made a thing happen? Who is the author of it? I think a lot of this trial ended up being about that, E- Elon kind of reminding everyone that he was there from the foundation of this thing and could even be considered a, a co-founder or someone who was in at the ground floor when OpenAI really became a thing, became a new company.
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4:24Bradley OlsonGUEST
You know, the next step that we see is the kind of the public listings of these three main players.
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4:30Bradley OlsonGUEST
You know, SpaceX, Elon Musk, his rocket company now owns his AI company, which was called xAI, and that's headed toward an IPO in less than a month.
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4:41Bradley OlsonGUEST
And then you also have OpenAI potentially doing an IPO, and then its rival, Anthropic, also doing an IPO.
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4:47Bradley OlsonGUEST
So there's gonna be kind of a public market value attached to all these companies very soon.
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4:52Bradley OlsonGUEST
And so I think this trial kind of set the stage for that and is another marker of OpenAI kind of clearing another challenge or hurdle in its path to a public listing.
Imani MoiseHOST
Do you think any of the witnesses regret their testimony or what came out in court?
Blockbuster AI Trial Ends With Elon Musk Loss Against OpenAI
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Deputy Tech Bureau Chief Bradley Olson told our Tech News Briefing podcast that the outcome wasn't a surprise.

Bradley OlsonGUEST
We did a story before the trial basically saying that Musk was an underdog in the case, and we even looked at prediction markets, which had kind of found that to be true, too.

Bradley OlsonGUEST
However, one of the most am- interesting things that came out, we've done some reporting at the Journal about Sam Altman's personal investments and examples when there were overlap in deals that OpenAI did with outside companies and Sam having personal investments in those companies.

Bradley OlsonGUEST
And so there were a lot of details and specifics about those holdings that came out.

Bradley OlsonGUEST
It was also revealed that Greg Brockman, OpenAI's president, holds a stake in OpenAI that's worth about $30 billion.

Bradley OlsonGUEST
A lot of kind of disclosure and detail about their personal finances came out, and I think we will look back on it as something that litigated the foundational moments of the AI boom.
Big Tech Rakes In the AI Revenue
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Bradley OlsonGUEST
I think in the end, these companies, at least kind of by the rubrics of Wall Street, were always well-capitalized.

Bradley OlsonGUEST
In order to afford the kind of spending that they're going to have to make, they're changing the way they operate, and they are becoming kind of more indebted and using that to pay for AI infrastructure and data centers, and they're also cutting staff.

Bradley OlsonGUEST
That was one example, and Microsoft also offered buyouts, and they said it'll be another year in which their head count will go down.
Big Tech Rakes In the AI Revenue
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Bradley OlsonGUEST
I think in the end, these companies, at least kind of by the rubrics of Wall Street, were always well-capitalized.

Bradley OlsonGUEST
In order to afford the kind of spending that they're going to have to make, they're changing the way they operate, and they are becoming kind of more indebted and using that to pay for AI infrastructure and data centers, and they're also cutting staff.

Bradley OlsonGUEST
That was one example, and Microsoft also offered buyouts, and they said it'll be another year in which their headcount will go down.
Why Apple Bet on an Engineer to Lead the AI Era
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Luke VargasHOST
And though Ternus has little experience with AI, our deputy tech bureau chief, Bradley Olson, says Apple isn't entirely out of the race.

Bradley OlsonGUEST
Apple is basically the delivery system for AI and will be for the foreseeable future for billions of people, you know, that have iPhones and use Apple products, but it's behind its rivals in terms of building models that people will use.

Bradley OlsonGUEST
And so, you know, how Apple thrives in the AI age is definitely an open question, and that's something that Ternus sort of inherits from Cook.

Bradley OlsonGUEST
Cook's reputation as someone who took the iPhone, which was one of the most successful products of all time, and used it to build an empire, which Apple really is today.

Bradley OlsonGUEST
And so Ternus will maybe have to step into that part of the role and the public-facing aspects of being an executive.

Bradley OlsonGUEST
And I think with Cook staying on as executive chairman, maybe he'll have the space to do that.
Why Apple Bet on an Engineer to Lead the AI Era
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Luke VargasHOST
And though Ternus has little experience with AI, our deputy tech bureau chief, Bradley Olson, says Apple isn't entirely out of the race.

Bradley OlsonGUEST
Apple is basically the delivery system for AI and will be for the foreseeable future for billions of people, you know, that have iPhones and use Apple products, but it's behind its rivals in terms of building models that people will use.

Bradley OlsonGUEST
And so, you know, how Apple thrives in the AI age is definitely an open question, and that's something that Ternus sort of inherits from Cook.

Bradley OlsonGUEST
Cook's reputation as someone who took the iPhone, which was one of the most successful products of all time, and used it to build an empire, which Apple really is today.

Bradley OlsonGUEST
And so Ternus will maybe have to step into that part of the role and the public-facing aspects of being an executive.

Bradley OlsonGUEST
And I think with Cook staying on as executive chairman, maybe he'll have the space to do that.
Trump’s Threats Over Greenland Send Stock Markets Diving
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Bradley OlsonGUEST
excited?So Claude Code has existed for a while, and it's something that can write software for any software engineer, and people were always impressed with it.

Bradley OlsonGUEST
And then in November, Anthropic releases the most updated model of Claude Opus four point five.

Bradley OlsonGUEST
Like, they just are starting to say, "I can't believe that I just told it what to do, and then it produced kind of the workload that I might have done myself in a fairly limited period of time." All these software engineers are talking about it, and then people who aren't coders start to download it.

Bradley OlsonGUEST
And not only do they try it for coding and making websites and apps and stuff like that, they also just start using it to do data analysis and other kinds of tasks.

Bradley OlsonGUEST
And so it's like an awakening of capability that some people are comparing to the moment when ChatGPT was released.
This Morning with Gordon Deal November 18, 2025
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Bradley OlsonGUEST
Well, I think in the end, in the dot-com boom, there were a lot of people putting in a lot of time and a lot of work.

Bradley OlsonGUEST
You know, a lot of people, Elon Musk famously, you know, sleeps at the office, you know, in crazy times at some of his companies.

Bradley OlsonGUEST
But of the people that I talked to said it was unique in its intensity more than the past cycles that they experienced.

