Mm-hmm.

Like I couldn't believe the reach.

And it's not like I put a lot of time and effort into this post.

It was pretty generic.

It was pretty just like, "Thanks Uber," whatever.

So it was the first moment where I was like, wow, the reach of this platform can be massive.

And I didn't even know what I was using it for at that point, but I just started to share.

Mm.

How did you start, I guess, the discovery process of what your offer was ultimately going to end up being with Mylancer?

Yeah, I mean, it's kind of funny you ask it in that way because as I was doing this consulting, I found this client and then I actually found a few more clients.

So I was making good money.

I still had all this free time and I was looking to start something.

I threw a ton of shit at the wall.

So I was working on a travel company with a few friends.

It was a tech platform for friend recommendations.

How did it translate into this LinkedIn content offer versus consulting and courses?