... home care agencies make when it does come to Google Ads?

Yeah.

So Google Ads is, it's one of those types of platforms that it's not exactly rocket science to be able to set up an ad and launch it into the world, right? But Google has so many different settings, um, and if you don't have a trained eye to be able to find them, uh, you're likely not gonna be able to find them.

Um, so I think one of the simplest and easiest things that agencies can do to cut down on unwanted spend is design a really comprehensive negative keyword list.

Uh, most agencies, they're spending money on searches that aren't even relevant to them, like whether it be, you know, caregiver jobs or anything else under the sun.

Google AI will try and connect your keywords that you're, you're trying to essentially enter the auction for with a bunch of different searches that it feels is relevant.

Um, but at the end of the day, you kinda need to go back, see what search terms that you're actually ranking for in regards to your keywords, and add those to your negative list if they're irrelevant.

... agency owners who are listening, do you have three things that you would tell them maybe to fix in their marketing this week, um, that you think would be super beneficial for them?