
Bradley Franklin
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Sep 12, 2026
Are you SGMA-ready? Water-Efficient Farming in the Central Valley
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Blake ZanteHOST
And Brad, from a grower's perspective, under what conditions can farmers actually make money and be profitable by adopting SGMA-ready crops?

Bradley FranklinGUEST
Getting a high enough yield requires having enough water, and that water has to either come from rainfall or irrigation.

Bradley FranklinGUEST
And so when we think about the San Joaquin Valley, the northern parts of the valley get more rainfall, so these crops are likely to be easier, less risky to grow there.

Bradley FranklinGUEST
And what we looked at in our analysis was, applying four inches minimum of water to these crops.

Bradley FranklinGUEST
And when you do that, what we see is the northern part of the valley is profitable in an average water year.

Blake ZanteHOST
And Brad, lastly, you know, as growers are contemplating this transition, how could we incentivize or how could farmers be incentivized to adopt SGMA ready crops, especially as you just stated when dry years could cause them to potentially lose some profits?