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Bradley Franklin

Bradley Franklin

Sep 12, 2026

10:49
And Brad, from a grower's perspective, under what conditions can farmers actually make money and be profitable by adopting SGMA-ready crops?
10:59
Yeah, so it all comes down to yield.
11:04
Getting a high enough yield requires having enough water, and that water has to either come from rainfall or irrigation.
11:12
And so when we think about the San Joaquin Valley, the northern parts of the valley get more rainfall, so these crops are likely to be easier, less risky to grow there.
11:25
But they still require irrigation, at least some irrigation.
11:29
And what we looked at in our analysis was, applying four inches minimum of water to these crops.
11:38
And when you do that, what we see is the northern part of the valley is profitable in an average water year.
13:00
And Brad, lastly, you know, as growers are contemplating this transition, how could we incentivize or how could farmers be incentivized to adopt SGMA ready crops, especially as you just stated when dry years could cause them to potentially lose some profits?

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