Tell me when that happened, how it started, and then tell me your story.

Yeah, so I had all sorts of weird health conditions from an early age.

I started getting psoriasis when I was maybe in kindergarten or second grade around then.

And then I had weird things come and go throughout my life in high school and even college.

Things would kind of pop up.

A doctor would give it a name.

was usually no treatment and then it would kind of go away a month later and i just kind of moved on um and then in my 30s all of a sudden i started to develop what was eventually diagnosed as psoriatic arthritis an autoimmune arthritis that's common or it co-occurs with psoriasis which i found weird because my psoriasis was um rather mild just a little bit of flaking on my scalp And they put me on the medications that they do for that that suppress your immune system.

so you can take the trash out because if you just give all these mitochondrial boosters trying to get the body to make it and the body's going hey dude i'm not making this not i'm making it because i can't take the trash out and that light red light has a big role to play there doesn't it

What do you think's going on there that conventional medicine misses?

Conventional medicine misses a ton.

I don't believe that's intentional.

We just don't have tests.

As I mentioned, your body is so intelligent, it can feel things out of whack that they don't know how to measure or how to look at.

And then there's a layer on top of that.

When they look at blood tests, they compare you to the population average.

Can you tell us what it is, who it's for, and what it actually does for the people who find it?

Okay.

Um, so I'll start by back on why we need red light.

Cause I think it's really fascinating.

Um, we naturally get red and near infrared, uh, light along with a full spectrum of light from the sun.

So our body is adapted over billions of years of biology to use all of that electromagnetic radiation.

And it does things for us, right? We know the sun helps us produce vitamin D.

Um, it also does other things.

And yeah, for people that have never heard of it.

But tell us about this specific type exercise with oxygen therapy, EWOT.

Yeah, so what it looks like is essentially you do 15 minutes of exercise while you're breathing near pure oxygen through a mask.

Usually I do 15 minutes of cardio.

And the system, what it looks like is there's a machine that can purify the oxygen in your room from, say, 21% at sea level to 93%, which is medical grade.

but it cannot produce enough oxygen for you to exercise with.

It can produce like five or 10 liters of oxygen every minute.

And when you're exercising, you can consume like 50 or 60 or more liters of oxygen a minute.

Easier, right?

So I think that origin story is a really great place to start, which is how did you get to where you are today? What, as much as you're comfortable, were some of the things that you were experiencing?

Yeah.

Um, I can be honest, Le.

I, um, my earliest kind of, I guess what I'll call disease symptoms were about second grade.

I developed psoriasis, an autoimmune condition.

It was mild, but then throughout childhood and young adulthood, I had other weird, um, kind of symptoms come and go.

I would go to the doctor for some of them, even had a surgery for one of 'em, but there was nothing to be found or it had a name without a treatment, and just kind of went back to life as normal.

So yes, I get that with EWOT we're asking the body to exercise, but we're making the oxygen absorption so much easier and natural versus, I can't help but think when you're in HBOT and your body is fighting it, that is just excess energy exertion we don't need to be having patients do.

But I think a lot of us have questions like you did about why oxygen? What's so different about this? So maybe explain to us what oxygen therapy even is and maybe start with the basics for us.

Yeah, absolutely.

So for all of us at first blush, we're like, hey, oxygen, I've been doing that my whole life.

Why would that make any sense? I'm changing my diet.

It's not working.

I'm trying supplements.

Maybe I'm trying pharmacy, whatever it is.

And so maybe you would be willing to share some of your success stories, some of your patient success stories, because I think that that would be so fascinating and helpful for a lot of us as we're learning more about this.

Mm-hmm.

So oxygen, the way your body removes chemicals from it fr- is through a, a reaction called an oxidation reaction.

Oxygen is added to these chemicals.

It helps break them apart into smaller components.

Our livers, our, our kidney, uh, kidneys, all of our elimination organs use to remove it.

So oxygen is actually really important, and as we age, we actually lose about 1% of our body's ability to utilize oxygen every year past the age of 25.

Mm-hmm.

Um, you can create oxygen toxicity.

One, how did you land on the name 1000 Roads? And then two, maybe walk us through the process of kind of your first steps in developing the product itself and like what you kind of learned along the way.

Yeah, so I'm going to answer that in reverse.

So the doctor who is helping me, he diagnosed me at Lyme and we tried all sorts of alternate treatments, supplements, prescription, nothing was working.

And he basically threw a Hail Mary to me, said, Brad, I think you should try oxygen.

You should either do exercise with oxygen therapy or hyperbaric oxygen.

And I first looked into hyperbaric because I'd heard of it.

And it was going to be 50 or $75,000.

Start there.

Have that firing.

So our mitochondria are some of the most fragile parts of our body, okay? So we all remember, if you remember high school biology, they were called the powerhouse of the cells.

They're these little organelles inside every one of your cells that produces energy.

ATP, it's the currency.

So every time you think you're using ATP, every time you move a finger, every time your heart beats, it's all run on this ATP currency that's produced by mitochondria.

So each one of our cells have hundreds of these okay but they're easily damaged so when you hear the terms like oxidative stress we all have heard of oxidative stress and that's why you take antioxidants well they're actually the producers of a lot of that oxidative stress they throw out a lot of free radicals that They're naturally protected from, but over time, the damage starts to build up and then they can't produce enough energy.

And then the cell becomes sluggish.

What does health sovereignty mean and why is it so important today?

And I just want our listeners to understand where did you come before you started creating this oxygen advantage that we're going to get into?

Yeah, I went through a really significant health spiral.

It started, well, I had little weird health issues throughout my life, but they were kind of blink in and blink out.

And they never affected my daily function until all of a sudden I started getting arthritis in my hands.

And I started seeing a rheumatologist for that.

He put me on a variety of drugs.

Eventually he worked me up to biologics, which are pretty potent immune suppressing drugs.

What else is happening? Like what else can we expect?

And what are the longevity benefits of EWOT?

Yeah.

So, you know, the, one of my bones I like to pick is we have this f- this new term floating around for the last 15, 20 years called inflammaging.

So the idea is all of us are just supposed to get more and more inflamed as we age.

And for most of us in Western world, that is happening, but it's n- not necessary.

So when we have this inflammation floating around, one of the places it occurs is in our microcirculation.

So if you think about the circulatory system, you know, this is the system that's responsible for bringing all oxygen and all nutrients to all of our cells.

No.

How does EWOT work? And, you know, if you don't have a chronic illness or chronic disease, but you just want to optimize your health and live as healthy as possible for as long as possible, maybe we can talk about some of those benefits too.

You bet.

Absolutely.

So exercise with oxygen therapy is pretty much what it sounds like.

You do about 15 minutes of cardiovascular exercise while you're breathing through a mask that provides 93% oxygen.

It provides a lot of the same benefits as hyperbaric oxygen.

We have customers who've done both and they'll tell us they see probably more dramatic results with EWOT likely due to the synergies of the exercise because as we exercise, Our body has all these physiological changes.

How will I benefit from using EWOT if I'm just trying to increase my or decrease my marathon time, for example, or if I want to run an 800 a few seconds faster or things like that? And how is that the reverse from like training in Colorado Springs?