I'm a big Duran Duran fan, but they have a song called Too Much Information in, and they were talking about this in the early '90s, and they were spot on.

Yeah.

Yeah, it, it's, it's like kinda flooded the market, and it's just made people really struggle with what's good information and bad information.

And so I feel like the, the biggest evolution in my career has been I've been like this big science geek, and now I've become like a social science geek.

Like I've really tried to figure out like...

And it fascinates me because, um, you know, I, I've heard some great professors and meteorologists say, you know, a, a, a verified forecast, we pat ourselves on the back when we verify a forecast if we check this box.

Well, to me a verified forecast is if the end user can use that information correctly and act upon it.

But are there moments where you really either because of a story or some engagement someone had with you where you really understood or it dawned on you how much what you do mattered to somebody or some moment or something? Is there that sort of, are there a couple of moments that really just stand out in your mind?