
Brad Litwin
Brad Litwin is a Performance Marketer at Gorilla 76, an industrial marketing agency, focused on paid media and Google retargeting campaigns for manufacturers.
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Aug 27, 2026
Stay in the room: Using Google retargeting to expand your reach | IMC Live
8:21
8:43
8:55
A
8:17Alan FenewaldHOST
You know, like what, what should you start with when you're trying to do this?

Brad LitwinGUEST
So, um, For me, I'll tell anybody that before you spend a dollar on an ad campaign, you should really have a strong landing page, one that's been tested, one that's been well designed.

Brad LitwinGUEST
I really think it's more important to, if you look at your funnels, try to increase the bottom of your funnel.

Brad LitwinGUEST
you're going to end up saving a lot more money to begin with when you have a higher conversion rate instead of just sending people the top of your funnel.
6 MINS LATER
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15:10KevinPANELIST
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