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Brad Litwin

Brad Litwin

Brad Litwin is a Performance Marketer at Gorilla 76, an industrial marketing agency, focused on paid media and Google retargeting campaigns for manufacturers.

Aug 27, 2026

8:17
You know, like what, what should you start with when you're trying to do this?
8:21
So, um, For me, I'll tell anybody that before you spend a dollar on an ad campaign, you should really have a strong landing page, one that's been tested, one that's been well designed.
8:39
That's super important.
8:43
I really think it's more important to, if you look at your funnels, try to increase the bottom of your funnel.
8:55
you're going to end up saving a lot more money to begin with when you have a higher conversion rate instead of just sending people the top of your funnel.
9:03
So I would start there.
9:06
And then well-designed creatives.

6 MINS LATER

KevinPANELIST
15:10
on mobile

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