What does that mean? First of all, I'm curious what size of firm would that typically represent? What's the sort of operation that we're talking about? What's going on in the organization?

I mean, I'm working with multimillion dollar firms, so maybe two to 20 or 50 million, depending on the industry.

And for all of them, I mean, and most of them are service firms, professional service firms, a lot of creative firms for all of them.

They're going through what I call the poly crisis.

Like there are multiple crises that are happening all at once.

Obviously, AI has overturned a lot of the creative services firms, but even consulting, recruiting, law, all of those types of professional services firms are also massively impacted by AI.

Additionally, there are this shifting expectations in a professional services firm.

Yeah.

And then when you moved on from that, what type of things were you doing? Is that when you started coaching leaders and doing executive coaching? So

from 2001 to 2019, it was really a management consulting business where we were coming alongside the business owner.

We were helping them to design the systems and processes that they would need.

So like I said, similar, where I was helping them to install a different operating system to get away from, you know, a lot of entrepreneurial companies have a very flexible culture where we're relying on people to cover for each other.

We don't have, you know, a finance person and a marketing person and a salesperson.

So people wear lots of hats.

And so that flexible culture is great to get you started.

maybe I do need to look at some coaching or like, how do you identify, you know, the gaps and challenges that you can come in and help with?