That model actually makes it harder for the agency to produce great results for the Fortune 500 company.

You can't reinvent.

If you're barely making enough money to get by...

You can't reinvest in continuous improvement.

And that's the biggest challenge because I think, I know we want to provide exceptional service, over the top service, but you can't do it if it's going to result in a loss on your books every month.

And so these are the challenges that we face.

To give you an idea of kind of the mindset, I had a conversation with a client, which I won't name names, but they have a massive program, 900 million in annual spend.

And