And I think the... prospect of thinking I've just got to kind of get a checklist going and get these sort of things ticked off my list to make sure that I'm going down the right path isn't so much the case is it because it does depend on what where people find that they are right now what their journey is going to be what their vision is for their own wealth creation as well and their business so from what you end up doing Boris is more strategic thinking

yeah it's strategic and and it's It's, I guess, opportunistic in a sense of I know what other accountants miss.

I know what other accountants find, I guess, don't have time for, don't have knowledge for, don't have experience for.

So, you know, armed with that, knowledge and intelligence, you know, you go for that.

Like, why wouldn't you? Because it adds value to the client.

So that's what we do.

Because at the end of the day, we are limited i mean the way the tax laws are drafted and tax you know the way ato administers that the taxation system is that we are limited you know in deductions in terms of what clients can and can't deduct most accountants they do know what's deductible and what's not deductible so for us for example to start reviewing profit and loss for the client and trying to add a few more deductions is non-productive.

And you hear all the time, when should you be planning how you're going to end up selling what your succession plan is? And they often say at least five years prior, you should be planning for that time.