Mm-hmm.

I have over 10,000 followers across various different platforms, which is not that exciting for most people these days, but, you know, it's micro-influencer, right? So I, I've been creating content on the side for a long time now.

And then, you know, sometime in late 2023, we had just failed our last startup, and it was actually early 2024 when we, you know, we heard about TikTok Shop, and then we were looking for our next idea to work on, and we just kind of dove into TikTok Shop as the new platform, and it had an, a kind of intersection between Jerry's expertise and my expertise, right? Him from the brand side and building tech for the brands, and me from the creator side and just doing creator stuff.

So that's, we found TikTok Shop, and we, we believed in social commerce as we've seen the algorithms all shift-

Mm-hmm

...

the problem that the brands were facing was that they couldn't message creators fast enough to, like, sell their products, right? 'Cause every creator was trying to work with every brand.

There was, like, not that many videos.