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Bond Halbert

Bond Halbert

Direct-response copywriter and marketing consultant, owner of Bond Halbert Publishing, and son of legendary copywriter Gary Halbert.

Aug 11, 2026

4:00
Oh.
4:01
And well, he had given him a couple things, but anyway, that was one thing I was really upset about.
4:07
And then when I was older, I told my dad, I said, "You know, you gotta get me a gold watch." And he's like, "Well, I'm not giving you my Rolex." And I go, "I'm not asking for your Rolex.
4:15
I just want a gold watch because I g- you know, you're the closest thing I can get to an heirloom.
4:20
I don't have a grandfather.
4:21
So if I wanna pass something down to my kids or something." Well, that Christmas, he thought I knew exactly what he was gonna do.
4:26
He had actually hocked his gold watch to, um, you know, he, he just gave it to somebody who was giving him a short-term loan.

38 MINS LATER

42:45
Well, Bond, final thoughts or parting words of wisdom as we land the plane?
2:23
Um, Bond, if you wanna, if you wanna tell folks just a little bit more about, um, your, your background and, and what it is that you are doing today, that would be great.
2:35
Um, sure.
2:36
Um, well, one, I actually...
2:37
A lot of people think I, you know, and I think that's very funny, a lot of people do think that I get tired of being introduced as Gary's son.
2:44
[laughs] But I actually love the fact that I'm Gary's son.
2:48
And, um, that is...
2:50
You know, it's been a remarkable experience being picked up at the age of, let's say, 11, I think is when he started, and tutoring me.

21 MINS LATER

23:32
Uh, so the big idea category, y- y- y- tell me a little bit about the, the path to it by solution.

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