that like no longer a thing? I think we did the research, and it's fine.

Goddamn.

Which is good.

Which is good.

Now, back to being uncomfortable and stuff like that.

I love that.

I truly think that, like, if I ever have the chance and I hope to make it to some degree in this world and I hope I get to write a book at some point in my life.

Discover new Cinnamon Dolce and the full range of Starbucks by Nespresso for Virtuo pods in your local grocery store today.

And go.

Let me, and I want to double back first and maybe in post we put this first.

There's been a lot of comments on the video on TikTok and Instagram about like, why am I blaming the consumers? And I want to say, I'm not blaming the consumers up until this point.

I understand why.

I totally get it.

I do think ethical consumerism is a thing.

I do think people are like, why is it my fault? The gym's whatever, why don't they get off it? And I'm like, well, it's your money you're spending.

A lot of the things that we're seeing now as to why some of these brands are not building their instructors up and why you aren't seeing the faces and the names in the New York and the Chicago area anymore.

Great

question.

I, you know, I'm a solo founder.

I've been solo for a few years now.

Not for lack of wanting a team.

I think we talked about this in the forgotten tape.

You know, it's about like, well, an additional team member has to drive this much to make it worth it.

They