When you say incentive, what do you mean by that? Like, what do you think it's going to take to incentivize people to do that?

Steve Monroe talks about how, and Bob from the NIC talks about how it's a thin demographic when you look at the wave coming through.

And so when you think about the demographic and what will happen, it's the wealthier people are, the healthier they are.

Therefore, the later they go into senior housing.

And so that means the wave can be huge, but you're not going to have this massive demographic to come through the higher end facilities.

From an incentive perspective, what happens is you need, and I'll go to a point on this in a second, but you need something like tax credits have always been one of the ways that you do this.

But the problem with tax credits is this is something that is the province of a very small cadre of people who sort of live in the corner and it's their market on this.

Last year was a record,