Take us through that cycle.

Anybody who knows me knows I boil things down to the most simplistic format I can.

So when it comes to the donor cycle, this is it.

You get donors, you keep donors, and then you upgrade donors.

But to unpack it, most everyone has heard about the donor pyramid or the 80-20 rule.

So 80% of the donors get 20% of the money.

20% of the donors get 80% of the money.

Break that down for us.