And then I know that you care about the phrase, make the familiar strange.

Yes, that actually comes from anthropology, from ethnography and ethnology.

It's about trying to gain a new perspective on something that you have been doing all the time and you didn't even think about why we are doing that.

And I take the example from a school classroom, the blackboard.

Why is there a blackboard? And this is a really tough question when you really think about it.

Because it doesn't have to be there.

It didn't fall from the sky.

So it's your fault, that narrative, you know, when we are blaming ourselves or being blamed for something that we have apparently chosen.