Bob Lee
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Aug 23, 2026
LG Energy Solution’s Bob Lee on the pivot to powering AI data centers
11:54
17:16

Jerry HirschCORRESPONDENT
What is the lesson for a large multi-billion dollar company like yours in this policy gyration?
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12:02Bob LeeGUEST
You know, I think at the end of the day, we still need to make sure that There's a fundamental value in the products that we produce, and we have competitiveness in the, in the way we produce it.
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12:16Bob LeeGUEST
I think some of the, uh, industrial policies are absolutely critical, um, especially in the short run, but I do think the, uh, the fundamentals are still, um, you know, being very competitive and making sure that you're winning in the spaces that, uh, that you compete in.
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12:32Bob LeeGUEST
Now, having said that, of course, um, the changes in policy makes it very difficult for corporations to make investment decisions.
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12:40Bob LeeGUEST
We've, uh, certainly, uh, had to adjust, as I said, in our focus from, uh, EVs to, uh, energy storage systems.
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12:47Bob LeeGUEST
So I think this is more a lessons learned, not only for, uh, us as a company, but really, um, as an industry.

Jerry HirschCORRESPONDENT
Why are these auto companies moving in a direction that's opposite than what they think will eventually be the winning direction?
Aug. 19, 2026 | Canada tariff standoff continues; inside LG Energy Solution’s battery pivot
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11:00Lindsey Van HulleyCORRESPONDENT
What kinds of new technologies and processes do you hope to try? Is it looking at everything from chemistry to the manufacturing process? And how does this plant allow you to test those and try those?
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11:13Bob LeeGUEST
So there are probably three different areas where there's new technologies that need to be developed.
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11:20Bob LeeGUEST
So when it's chemistry, as we go from NMC to different form of LFP, your coding capability and how you calendar and do roll press, those are quite different.
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11:43Bob LeeGUEST
So most of our plants right now build pouch cells, which was really the popular form factor for most of our automotive OEMs.
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14:18Lindsey Van HulleyCORRESPONDENT
Is density as important? Is the chemistry, can that, does that give you more flexibility?
The EV Slowdown Is Over? LG Energy Solution’s Big Battery Bet | At The Wheel #22
3:10
3:16
3:25
3:47

Tu LeHOST
What's the main differences between an indoor storage battery versus an automotive service?
Bob LeeGUEST
Yeah, so when you talk about batteries in general, you might talk about different types of chemistry and different form factors.
Bob LeeGUEST
So when we converted from EV batteries to ESS batteries, the biggest conversion was on the chemistry, which went from nickel, manganese, cobalt oxide, NMC chemistry, which is the high energy density chemistry that goes into EVs, From there, we went to lithium iron phosphate.
Bob LeeGUEST
It has less energy density than the oxides, but it has the benefit of being on lower cost and possibly more safer kind of thermal propagation profile.
16 MINS LATER