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Bob Kaufman

Bob Kaufman

President of International at Xponential Fitness; global franchise executive with 25+ years experience scaling brands across 50+ countries, including Tower Records, Coffee Bean & Tea Leaf, and Mathnasium.

Jul 23, 2026

Smart Franchising with Fransmart

Smart Franchising with Fransmart

How to Franchise Internationally: Xponential Fitness President Bob Kaufman on Global Growth

Jul 23 · 1h 0m

Dan Rowe
Dan RoweHOST
13:41
Well, it's actually what got
Bob Kaufman
Bob KaufmanGUEST
13:43
me started in franchising.
Bob Kaufman
Bob KaufmanGUEST
13:44
Look, I'm a massive music fan.
Bob Kaufman
Bob KaufmanGUEST
13:47
When I graduated college, my goal in life was free CDs, free concert tickets, pay rent.
Bob Kaufman
Bob KaufmanGUEST
13:52
If I could do that, it was the greatest thing in the world.
Bob Kaufman
Bob KaufmanGUEST
13:55
I was also a Chinese language major in college and had traveled quite a lot internationally.
Bob Kaufman
Bob KaufmanGUEST
14:00
I was an exchange student in Spain in high school.
Dan Rowe
Dan RoweHOST
16:51
Explain to people the good, bad, and ugly of taking an American brand globally.

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