But where do you see that that goes right now? and how it affects kids coming

in.

Well, you make a good point about, you know, I think I read a statistic that last year, and maybe it's a little bit more because there's more money coming into the pipeline, especially at the higher levels of college athletics.

But, you know, the average, the money that students were making for NIL was, you know, probably a hundred, a couple of hundred dollars, you know, for the most part.

And then you would see a kid like Arch Manning at Texas, you know, a quarterback and those in some skill positions making, um, a lot more money, um, again, in programs that had the ability to bring money in and, um, but the majority of student athletes that are playing collegiately won't see money or, or, um, you know, I think that initially, um, again, as I was coming up, I used to be in charge of getting student athletes to sign up, uh, sign off on forms, uh, that the NCAA required annual form where you stated that you were basically agreeing to give up your rights to your name, image, likeness, that you would not try to monetize that because college sports were amateur.

And there was the idea that there'd be some delineation between college and pro the, um, You know, the cynical people would say that this was all a scam by, you know, colleges and universities to be able to hang on to all that revenue they would get from whether it was from, you know, media contracts or the sale of.

merchandise that had the name of maybe an athlete on it or or, you know, a lot of this began with, you know, using likenesses on in video games for college basketball.

What did you see in D2? And what do you say about this opportunity as it sits here today for parents?