What is localism to you?

Yeah.

And like the most fundamental way I could say it, you have individualism, which is very culturally relevant.

You have localism, you have nationalism, and you have globalism.

In my opinion, localism should be at the forefront of our conversations.

It's not even a part of the conversation at all.

So when I started to get a front row seat at all of the best work that's happening around the United States of people taking action locally, creating some of the best solutions, what normally happens is when you want to support a cause or a natural disaster happens, we're supporting the Red Crosses, the World Visions, the more national and global organizations, right? And the really the best solutions to solving issues are the local grassroots solutions.

Anything you can share so far? Or anything that you're hearing in some of your gatherings from other leaders that's like, hey, these are some of the changes we're making that seems to be creating a healthier outcome.

So kudos to you and your team for an amazing website, but I did want to ask, is there anything exciting like from what's going on at sackcloth today?

Yeah.

I mean, sackcloth's in an interesting time right now because we're experiencing a massive paradigm shift on, in the social landscape, you know, the social media landscape and, And after being in business for over 10 years, you have to reinvent yourself over and over again to stay relevant and to engage with audiences in new ways.

And a lot of the questions that we've been kind of discussing is we've had an audience that was my age when I started the company around 22 to 24 years old.

Well, now we're all in our mid thirties, you know, our audience has grown up how they're professionals and they're executives and they have families and, you know, how can we reinvent the brand to not necessarily appeal to a younger audience, but to reinvent ourselves, to appeal to our audience that grew up with us, that's still rocking with us.

And so that's why, you know, the gifts have been such a great, you know, business model for us, because now a lot of them are professionals that want to give our blankets as gifts to their clients.

But yeah, we're really pushing hard into like the gifting industry.

became the product, you know, and we know this, but we as consumers and our attention became the product that marketers buy, right?