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Bob Cornwall

Bob Cornwall

Country Manager, Canada at Snap Inc.; media and marketing executive with 20+ years spanning brand strategy, digital platforms, and sales operations

Jul 6, 2026

Shift Happens

Shift Happens

Human First, AI-Enabled: Snapchat's Approach to AI, Creativity, and Human Connection

Jul 6 · 15m

Nasser SaloolHOST
2:06
How are you seeing people from posting for, you know, wide audiences to more personal and private interactions? And what do you think is driving that?
Bob Cornwall
Bob CornwallGUEST
2:14
Yeah, it's a really good question.
Bob Cornwall
Bob CornwallGUEST
2:17
From a user behavior standpoint, I'll take a really big step back and just talk about some of the macro trends that we're seeing.
Bob Cornwall
Bob CornwallGUEST
2:23
Sure.
Bob Cornwall
Bob CornwallGUEST
2:24
And I think hopefully the listeners can relate to it and you can relate to it in a personal way.
Bob Cornwall
Bob CornwallGUEST
2:28
But people today, Canadians are inundated with content on everything.
Bob Cornwall
Bob CornwallGUEST
2:35
There's some interesting research that just came out that said on average, people get more than 140 push notifications to their phone every single day.
Nasser SaloolHOST
4:50
What does that mean and how does that apply in this kind of digital environment, which to a lot of people is inhuman?

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