How about we start with that initial discovery, the conceiving of the idea part?

Well, that's a good question, Chad.

And we asked that question of a bunch of companies a couple of years ago, a little bit early in the adoption process, but still valid, I think, because there were trends.

And we asked them not only what they're using now, and also what they plan to be using.

So we get a little future in there.

And we look at basically tasks or activities in the three areas you described, the front end, the middle part, and the back end of the process.

So your dichotomy, trichotomy there works perfectly.

And we need to be building the right thing, not just things.

What's been going on in that area that maybe we need to rethink a little bit as organizations, or have you seen any changes going on in how we think about managing a portfolio of products?

I think one of the major challenges that... portfolio managers, if there is such a person, very often it's their PMO office or somebody that's overseeing the portfolio.

One of the major challenges, we simply have too many projects in the pipeline for the available resources.

I don't think I've been in a company in the last 10 years that hasn't had that problem.

I don't care whether you're in the paint business or in the toy business or in the beer business, there's always too many projects.

Yep.

And, of course, the default option, Chad, is nobody's got the fortitude or the chutzpah to say no, so we do them all.

What is it today that you think people misunderstand about StageGate that you would like for them to know about?

So what was the original insight or clinical observation that sparked the idea for the SmallTap and the positioning cradle?

Well, this product was actually invented by two doctors at Brown University.

It has a children's hospital, one a hospitalist and another a neonatologist.

Dr. Robbie DeCruz, the neonatologist, is now in Seattle.

He works for pediatrics at Swedish and Evergreen.

And Dr. Brian Alverson, the other founder, was a hospitalist and is a hospitalist, is now at Johns Hopkins Hospital.

In 2019, Dr. Alverson was...

Can you explain how the small tap device changes the mechanics and outcomes of the procedure? What's going on there that you're driving better success rates?