So that we do bridge that gap that you

alluded to earlier.

Sure.

Okay.

So let's talk about the demand side, which is marketing and selling.

So the marketing folks need to take your thought leadership content.

They need to alert the Salesforce.

has a lot of different levers, right? When you describe primary research, in your mind, what you're alluding to, what level of rigor is there? How many people need to be in the survey? How much research needs to be done for where you would consider it credible as primary research?