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Bo Cerup-simonsen

Sep 10, 2025

7:22
Can you describe the work that happens at the center? How does it complement what Maersk is doing, but also how is it different from the work that Morten just described?
7:34
Thank you very much.
7:36
And I think Morten's introduction here is a very good example of why the center exists.
7:42
Because if you look back to, let's say, 2018, the state of the union was that there were companies putting forward aspirations and ambitions and also plans.
7:55
But if you looked at it in an industry-wide perspective, it was also clear that those companies alone would not make it a scalable transition for the entire industry.
8:08
And so, in order for this to become a robust and scalable transition for the entire industry, to be in sync with the needs of the rest of the society, our center was established to help the leaders come together to strategize and to show the way forward with the idea that this should turn into standards and concepts and eventually regulations that would drive the entire industry along.
8:38
So you can say in a way, Turning industry best practices or industry leadership from a few companies to industry practices across the entire industry.

23 MINS LATER

31:39
Can you talk a little bit about the role that the center plays specifically with respect to regulation, getting some of these agreements in place that create that level playing field and that create the environment in which companies like Maersk and others can then rise to the challenge?

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