Like, are they pals? Is he going to get all the starts? Like, what do you do to draw those kind of lines?

You know, I think communication is the biggest thing.

Like, you do – you have to treat every guy the same because at the end of the day, like, the golf ball doesn't know who's hitting it.

whoever hits it last, the least, that's the guy that's going to win.

So in qualifying, it's pretty easy when you, you know, can just go based on score and things like that.

Definitely, you know, we typically have some amount of coaches' picks, whether it's one or two, and that's more, I try to lay out my reasoning for the picks, and typically, typically has to do with stats or course fit that i can put stats with and things like that combined with scoring qualifying um i think it is just the nature of golf it's easier in the golf world to do because you can kind of point to a score um over you know i don't know another sport where a guy's playing a similar position and might not get the same exact, the same amount of reps for the same amount of opportunity.

You know, all these guys have the same exact practice hours.

stuff.

going to force it into the search bar at some point yeah i

think you could absolutely be part of it um and so that kind of claim really i think starts to like kind of just make your head spin a little bit of like Oh, my gosh, we're not going to just ask for a product anymore.

It's going to be more conversational, or they're going to try to force it to be there, which who knows if that will fully happen.

But all that to say, is Sparky the future? Is using a chatbot to search for products the future? Maybe.

And the way that Walmart's using it was very kind of interesting to me of – It isn't necessarily taking what you search in Sparky and generating a totally unique set of items to come back to you.

It is kind of acting more as this information router in a way to take what you asked it build a keyword search out of it, and then it goes and searches that keyword kind of behind the scenes and will return products from that keyword search.

So the search functionality that we all know and love is still present.

But I've got to believe that there's still some of that natural language type of processing that has to take place and have some sort of alignment with Within the content of the PDP to give a result that is in line with what an expectation would be.

Yep.

Um, so I think that that's kind of the, the short-ish to long-term.

The long long-term is, is there even, like, shopping sites in the future, or is there a- agentic workflows? Is there just an agentic platform that you're kinda managing this assistant that is going to a, I don't know, almost like a warehouse environment versus a, like, true search grid, right? We talked about the digital shelf being this kind of, uh, the, the, the digital impression of the physical store, right? As we move into this, um, agentic world, is that site even necessarily needed anymore? Is that front-facing digital store environment even-

Correct, yeah.

Um, a lot of people, uh, have similar perspectives.

Like, it's not just, like, the total Wild West and we're all trying to figure this out.

Um, but there isn't necessarily a governing, like, this is exactly how we do GEO.

This is exactly how we do AEO.