... moments on social.

Yeah, I'll give, I'll give kind of a couple examples.

You know- Some of the work I'm really proud of is actually with, with Yahoo as well, right? So Yahoo, one of the oldest internet companies on the planet, right? Um, was, was really not putting a lot in their brand marketing, and a few years ago they really wanted to step up how they showed up.

And I think it was tricky to figure out, you know, they're competing with Google, Apple, they're competing with all these large tech companies and, and really they have still a huge footprint online, but a lot of people just, you know, kind of ignored them 'cause they've kind of been in the background.

And I think for them, doing a big TV ad, could it have moved the needle? Maybe.

I think what we kind of agreed on, and as a team we really collaborate with them really well, is let's really be like a fresh of breath air and have a personality, and kind of lean into this like old retro tech company that like really just innovates and does stuff for the people.

'Cause I think they're the original internet company of the, of the, for the people.

Do you guys see anything similarly?

Can you talk about where that came from and how you've managed the growth?

You know, growing is hard, especially as a small independent when you're working with bigger brands and you have to scale fast because our product is our people.

Like, you know, people in, in the creative industry, as you know, and every person that comes on here, like they should tell you people are the most important part of the picture, right? So I would say in, in 2023 we kinda hit some headwinds.

That was a tough time in the industry where you're kinda coming off the high of a lot of money, especially as a content company.

There's a lot of, a lot of good frothy money during the pandemic that, you know, brands weren't doing as many activations.

They were investing in content.

Coming out of that, it was hard.

Yeah.