What ways have you seen kind of creators engage in platform governance and, and in understanding what it means to be moderated or, or to kind of be at the behest of these platform policies? And how are you seeing that change over time?

Yeah.

So the work that I've done has found kind of two main approaches for creators to participate in platform governance or content moderation.

One strategy is horizontal, where creators are speaking to other creators as peers, as colleagues, as people operating in the same space, and creating norms about how they should or should not behave.

So you see this around, particularly lately, but a hot topic in Denmark, but also maybe in the, the US as well, around gambling and financial advertisements, and should influencers take them on? And there's disagreement on it, but you get these efforts designed to kind of shape industry consensus.

Similar to the professionalization of trust and safety, you have creators taking on that role, calling out what each other are doing, and trying to rally their audiences to encourage or promote particular types of behavior.

The other main strategy is vertical, where you get creators kind of trying to reach upward towards the platform and shape what its policies are, how it's enforcing things, what features should it make available, and that's usually done by speaking out, by using the influence that they have and use for advertisements, for building community, directing that to pressure platforms in the way that, you know, journalism might do as well.

What do you think the kind of downsides or problems are, are associated with that?