Okay.

Yeah, yeah.

I think it's been an ongoing experiment.

I heard a sermon by a guy named Jeremy Pryor back the two weeks after my son was born, where he kind of posed this question of like, what if you had a whiteboard in your living room? And he's like, what if your corporate skills and your strategic self actually belonged at home and you could use some of these tools? He just cracked the door open at a time that I, right when I started my company.

So I was in rapid skill acquisition mode.

I had to learn how to do one-on-ones with every person in the company.

I had to learn how to lead a weekly meeting, quarterly meeting, annual offsite.

yeah

Like, what is that? How does that work? And this is kind of what he's describing, how far you have to go to talk to somebody who's never experienced a healthy family, a healthy nuclear family, let alone a multigenerational family, to begin to introduce them to the idea of multigenerational family is really tough.

Yeah.

Yeah.

If you look back at like all families throughout all of the history of mankind looked kind of the same, where essentially the household was both an economic and productive place as well as a relational connection place.

Right.

That was what all families looked like.

And then during the Industrial Revolution, dad pieces out and leaves.

Yeah, what does that serve? Because, yeah, this is happening, right? This transition from, like, let's figure it out together versus let's wait until we are perfectly formed individuals before we get married.

So they are business tools, but really they're just people tools.

This is weird.

Like, this, this whole conversation's weird, which is like, why are these people talking about corporate-y things in the home? Like, this is strange.

What does their house l- sound like? But I think we live in a historically weird era where Industrial Revolution happened, and suddenly Dad left the home.

And so up until that point, families were together, and h- families were an economic center, where, yes, they were a relational center, but they also, like, actually produced goods and services, right? Like, even, like, uh, John Adams had his law firm literally attached to his home.

And so, like, his children were in his law firm.

Like, this is a very common thing, even in knowledge work, that families were integrated together.

Oh, no, I'd love to hear a few of them because you, in that section, you have who's the CEO, and I think especially now in this day and age, that can cause some tension in relationships because especially if you're coming from a spiritual, religious, Christian background, it's like the man's the head of the household, but what does that actually mean? And I think that, so if you don't actually define that role, then again, your ship is gonna start sinking at some point.

But you exited.

Yeah.

I mean, in reality, ours was a venture-backed startup called Cladwell.

Started it in 2011.

And the moment you take venture capital, you are essentially saying, I'm going to either go public and exit or I'm going to sell and exit, right? So it's a pre-written commitment.

And venture capital is kind of like the worst bank on earth.

The name of the game is you give them 100 times their money within seven years, or they fire you and find somebody who can.

Was that something that you followed along from your first venture and you had people just following you through that process and then moved on to your next venture? How did that work and how do you grow a newsletter?

Mm-hmm

... ages 15 down to 1.

We homeschool.

We live actually in northern Kentucky, right outside Cincinnati, Ohio.

And, um, for the past 15 years, Chandler and I have both been kind of in and out of different companies, uh, starting companies to- uh, together or me on my own, and Chandler kind of supporting on that, um, mostly in, like, the technology space.

So I, I ran a venture-backed startup for eight years, and then ran an agency, and then sold that agency to another venture-backed startup.

So weirdly, I'd say our parenting journey has been exactly at the same time as our journey of, like, starting and running businesses.

Yeah

I mean, hey, if I had a nickel, I'll tell you what.

Tale as old as time, right? Yeah, it's such a funny thing, but that really was what kind of sparked it.

And so incredible opportunity.

My buddy and I, we both worked there.

We were both 22, and we were the youngest in the entire team by 30 years.

And so we were just like hanging on, just learning as much as we possibly could, grinding late night hours, all that sort of stuff.

We ended up... buying slash founding a entertainment business, so like a movie studio during that period.

And then we'll get into the details of each specific tool.