And so how did you navigate and continue to navigate the cultural component and then the promotion and leadership components?

Well, change can happen to you or you can lead change.

And there are people in the company who feel like, well, change is happening to me.

Most of us would say we love change.

When it starts to occur, it's usually disruptive to what we know.

So what becomes most important is we're nothing without great people, your teams.

And how do you maintain and keep communication strong? and try to keep the culture alive and well and thriving and do your very best to allow people to have transparency.

I

mean, I just felt it in my heart.

I was like, man, and I have loved it.

Um, You know, you know, you asked that question, like, you know, in my background, I have done, I have done a lot of unique things, I guess, as you know, I just turned 60 this year.

So you're, you know, you kind of look back and you're like, okay, um, a lot of experiences.

And I've, I was involved in venture capital, like early stage companies all the way through being in really big organizations like Cisco, um, the more from the internet standpoint, um, And just have learned so much.

I've done private equity.

How do you see that throughout leadership in the organization?

So tell us a little bit about

tracktail.

Well, tracktail originated with the manual hoist, the grip hoist, in 1941.

Through the years, they came up with the electric hoist, one of the best hoists in the country, in the world, as a matter of fact.

There are more of our hoists in New York City than any other hoist, and that's a testimony to that hoist.

Works in very tall buildings.

Great.

What can you offer? Permanent are they? Temporary? No,

Yeah

... that we run into a lot.

And when it, when it's done right, um, truly, there's a readiness that takes place at the executive sponsorship level.

It's typically not one single department that's using RTLS for one single use case.

It's how everything kind of talks to one another, and I think that really comes...

When we talk about readiness, I truly believe it starts with executive sponsorship.

And what RTLS can really b- bring together, c- and Stephanie hit on it just a couple moments ago, but the data really starts to stack when you have interconnected platforms.

Bill, is that something that, that you would echo as well? I am, I'm assuming you were having those conversations too about just, just taking the leap, right? Being able to think about, "Okay, what can we do better?"