When you think back to your sort of in-house operating roles kind of within those businesses, what did like great marketing look like to you um on a day-to-day basis

yeah you know it was interesting like i was listening to your kind of intro there and you had mentioned like in consumer brand is everything right and i i spent 15 years in consumer before i went over to B2B.

And like you said, it's a very different playbook.

And I would argue it's a very old playbook in a lot of cases.

Like when I first came to B2B, I was a little bit shocked with, it felt like the playbook was sent out a press release, you know, buy off an analyst or try to like spend as much as you get an analyst and hold up a bunch of events and you're good to go.

Do your outbound selling, cold calling and marketing is just there to generate some leads where they can.

And I just was like kind of growing up in all these different intersections of B2C, like so many of the tactics and strategies that were being used there weren't being used in B2B, right? So for me, like to answer your question, like at least from my perspective, what is great marketing look like? I think one is just an acknowledgement that, hey, the strategy is always changing.

Do you see, you know, using more of the B2B terminology and language, like, do you see a connective tissue or an easy way for us to connect aided recall these types of concepts with mqls top of funnel growth pipeline coverage like i'm curious how you see sort of the the how we talk to our sales counterparts perhaps about the impact of all of this