Do you think there's a particular category of software that's most vulnerable to disruption by AI or like a part of the maybe buying journey that will change? Or how do you see the software space changing within the hotel world over the next couple of years?

I think that AI and this ability, again, and specifically in this application space, AI will create much smarter buyers.

I think that the tools, the research that's available, the analysis of APIs and integrations and existing, all of those data points that can now be combined and fully analyzed and looked at from every single angle are there for you.

So in some ways, just...

I think number one is probably just making people better buyers.

Number two, yeah, I think those single use, the 75 little applications that you've got running all over the property that you can't even define sometimes, whether they be little... connectors that move POS data into the PMS, or like I said, I think the smaller single-use applications, that long tail is really what's going to be affected.

However, I think that, again, a lot of these applications maybe can keep themselves relevant by being more integratable The open APIs are a game changer.

And I actually am 99% self-taught.