Bill LaRuffa
Bill LaRuffa is Vice President of Commercial Sales & Strategic Partnerships at Somos, Inc., a telecom registry management and data solutions company.
1
APPEARANCES
1
PODCASTS
Sep 17, 2026
Nicholas RossmanMODERATOR
Sure.
Bill LaRuffaGUEST
So I am a firm believer that the telephone number is a ubiquitous, universal identifier.
Bill LaRuffaGUEST
Somos is the steward of about seven billion phone numbers across the North American numbering plan, as well as the toll free ecosystem in North America as well.
Bill LaRuffaGUEST
And our mission at Somos is really to restore the trust in the world's communications.
Bill LaRuffaGUEST
And I think that's probably the mission of most of the people in the room today.
Bill LaRuffaGUEST
When we're looking at the telephone numbers specifically, and we've talked about account takeover and SIM swap today.
15 MINS LATER
Nicholas RossmanMODERATOR
And Bill, I think, what are your thoughts around how that makes us think about digital identity going forward?