So I have it.

And I decided I wasn't willing to invest.

Fast forward about a year and a half ago, Bozeman, the city of Bozeman, Montana, banned all short-term rentals inside the city limits unless they were zoned commercially.

Overnight, 1,100 short-term rentals gone, right? So there's two threats, I believe, to the short-term rental industry.

One's regulation.

And two is lack of consistency, meaning shitty hosts, right? The ones that don't really take care of their property.

They don't have a decent level of hospitality.

said, hey,

And I just want to know, are you familiar with a guy named Tiger Woods? And are you familiar with his iconic kind of hand gesture? Yes.

The first time I saw the famous fist pump, he was 13 and I was 16 years old and I have slept with Tiger Woods over a hundred times.

Just FYI.

You guys can unpack that any way you want, but we, there was a guy named Tiger Woods, Jason Gore, Chris Riley, Jerry Chang.

We all grew up in Southern California playing golf together.

We were all the best golfers there.

When I was fortunate enough to be the third ranked player in the world coming out of high school, uh, This is my USA Today bestselling book that just came out in June.

And

What's kind of your unique take on the whole industry?

So I think there's one major thing that 99% of the investors are missing, and that's off-platform marketing.

They buy a property, they put it on Airbnb, they put it on Vrbo, and then they wait for bookings.

So I wrote a book called Super Properties, right? And I build super properties.

I have a one bedroom condo in Whitefish that does an average of $29,000 a year for the average one bedroom condo in this building.

I did $94,000 the first year that I had it, and we used it three weeks out of the year during ski season, right? It's because I'm targeting using Facebook groups and Facebook ads, and I'm doing all of this off-platform marketing, not just relying on Airbnb and Vrbo.

And I've got two really good friends, Pace Morby, Ryan Pineda, if you know who they are.

What do you usually see them or recommend that they do as far as like capitalizing these deals, coming up with the money for the down payments, for the furnishing, all that kind of stuff?

cash

flow, right? So if you're wealthy already and you just want to live off of appreciation and build an asset class, that's fine.

And I'm doing that now.

But to get to this point, I've got $23 million in value in my short-term rental portfolio.

If I was to sell today at the worst time in the history of our lives to sell, the best time to buy, maybe we'll talk about that in a few minutes.

And I've got just under $7 million in debt.

Well, the only way I can do that, unless you're an independently wealthy hedge fund manager, is to leverage the cash, right? So I started and I've done all of this with $126,000 investment.

How did your business change when you involved your wife?