What role does, let's say, lived experience play in creating a genuine connection with readers beyond simply just having that expertise? What are your thoughts on that?

Great question, Susan.

Thank you.

I believe that those two actually go hand in hand.

I don't think they're mutually exclusive.

But to truly have expertise, my view is we have to have experience.

It always amuses me, and I don't mean to knock anyone and I'm not mentioning anyone in particular, but when I see people on LinkedIn and other marketing forums pitching themselves as a life coach, and they're 23 and 24 years old, they can coach someone to a life that's 23 or 24 years old.

But from what you've observed, what makes one author's story become an opportunity? Well, let's say another author's story might simply just stay on the page and not go anywhere.