Bill Cates
Bill Cates, CSP, CPAE — president of Referral Coach International, Hall of Fame speaker, author of Get More Referrals Now!, Beyond Referrals, and Radical Relevance, and host of the Top Advisor Podcast.
2
APPEARANCES
2
PODCASTS
Jul 9, 2026
Jen FosterHOST
Tell us a little bit, why did you first decide, I want to be an author, I'm going to write a book? When did you first decide that and how did it come about?
Bill CatesGUEST
I published about 45 cookbooks in eight years and I sold both of those businesses.
11 MINS LATER
VeenaHOST
So
Bill CatesGUEST
another principle that often stops people, sometimes newer in the business, although I've seen it at all levels, is believing that your value is worth sharing.
Bill CatesGUEST
Do you believe your value is worth sharing? And a lot of folks shy away from touting their own horn or I should say tooting their own horn.
Bill CatesGUEST
But if you don't believe in your core that you're bringing value to other people, then you'll always struggle with sales, with marketing, with referrals, with the whole nine yards.
8 MINS LATER
VeenaHOST
But now some people are following, you know, I'm not against the other marketing tactics, but what can they do to implement this predictable referral strategy?