It's a, it really is.

Yeah.

And, and, you know, from that standpoint, there's a whole interesting segment of psychology.

It's another thing I love to pay attention to.

I'm typically-- You're gonna find me reading either a leadership book, psychology book, or if I'm really in a rabbit hole type of day, I'm gonna be reading some sort of consciousness book.

But the point is, I mean, it's just, it just empowers your guys so much if it's used right.

And I do wanna, you know, you asked this question, um, before of it, is it going to replace people? There is the answer to this of, hey, do we have teams that are using it where they're not ne- necessarily using it to supercharge their follow-up specialist, and they're using it pretty much as their follow-up specialist layer? Yes.

It doesn't mean they have to accept it, but it gets you way further down the field, right? And I just can see AI at a point of just taking the information, creating the documentation, and sending an email all within one call.

that I'm building an AI fuss model?

So a fuss model or an appointment setter model, whatever your vernacular is, is really to someone that's probably doing a lot of power dialing, right? They're trying to set up a lot of pass offs, appointments to your closers, whether that's live transfers or scheduling appointments.

But what we have accomplished with Rafi building out that fuss model.

So the fuss model is typically going to be a anywhere from three to seven minute conversation, right? It's not going to be quite as long as what you expect your closers to be doing.

They're probably going to be taking a lot more opportunity to build rapport, address certain resistance that they're hearing on the phone calls, right? That could end up being a 15 minute conversation.

I mean, Shoot, I've had hour conversations myself with people, right, to try to get it to the finish line.

But the FOSS model that we built, it does a really good job of addressing this physics issue.

What does that mean in practice?