Podcast appearances · Radar

Biff Ulm

Founder and illustrator of Nice Enough Stickers (Nisswa, Minnesota) and second-generation owner of the Zaiser's retail boutique; guest on the Proof to Product podcast.

2

APPEARANCES

1

PODCASTS

May 28, 2026

Proof to Product

Proof to Product

Quick Hit: How Do I Differentiate My Products from Everyone Else?

May 28 · 7m

2:20

Mm-hmm

2:20

... yeah, they're rocking it.

2:21

And I guess that's where I've had questions, and this is where this conversation comes in.

2:26

I've had a really, really stellar year in retail.

2:28

Uh, yeah, my wife is rocking it.

2:30

She's managing our retail operation right now, and she's been breaking, like, month after month.

2:35

We've been in business since, I gotta look at it, it says...

6:06

Definitely.

Proof to Product

Proof to Product

Creating Products That People Actually Want to Buy with Biff Ulm, Nice Enough Stickers [Replay]

Mar 10 · 39m

5:12

Can you tell us a little bit more about what you saw at the show and just feedback that you give to other product creators who are listening right now?

5:18

Yeah.

5:18

So I was using national sales reps for a while.

5:22

Well, no, I still have national sales reps.

5:23

I shouldn't even, I shouldn't even say that.

5:25

But I wasn't going to...

5:27

I got into a season where I wasn't going to the shows And I wasn't getting that feedback, and just even hanging out with other vendors and all of that type of thing.

5 MINS LATER

11:01

Yeah.