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Bianca Beatty

Bianca Beatty

Founder of RAVEN + CO., a San Francisco-based digital marketing agency, and Fractional CMO with 20 years of experience in B2B, B2C, and ecommerce marketing strategy.

Jun 14, 2026

2:24
Mm-hmm.
2:24
And so I started training other realtors on what they needed to do, started building out their email campaigns and how to position them better, more niche neighborhoods, um, becoming an expert in this and that versus the whole thing, right? And during that time, I had someone ask me if I'd be interested in working for a B2B and B2C company, which was the largest online marketplace for antiques and vintage, um, at, based out of San Francisco, but everybody worked remotely.
2:54
So I was living in Florida at the time, and I took that on, and I expressed my interest in marketing and growing myself within that team.
3:02
And that brought me to a career with them for almost seven years.
3:06
And I worked my way up to head of marketing.
3:09
And within a lean team, you learn, you know, everyone has to do multiple jobs.
3:13
And so I, I learned how to do everything and, uh, ads and SEO and, and product placement and email campaigns and what the revenue looked like and how to make sure that every action that we were doing was for a reaction on ROI.
5:23
Um, so you get, you've been doing it for a while and, um, you know, w-what's, what's the thing that really kind of surprised you after you started your agency that, you know, you were like, "Man, I, I didn't see that coming"?

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