but on a print platform.

And going back to what's has changed, um, one of the things is variable print.

So we get this list, and it has your name on it.

And we can make that, uh, postcard or that brochure personalized.

If you know Ray likes to drive a blue Chevy pickup-

Okay

... um, and you, you start diving down a little bit.

And, you know, you may only get them for one little project, but then you start asking, "Okay, what else do you do? How else can I help you? We've been able to do this for you.