And often that can be built through that, that sort of storytelling, you know, sharing stories online that, that your ideal person can resonate with.

Yeah.

And, um, there's a fine line between, s- um, uh, between, um...

Oh, let me go, you know, [laughs] we do a slate, another take, take two.

Um, there's a, there, uh, you know, you have these buzzwords, so authenticity and vulnerability.

And when you're authentic, then, then you have to also dare to connect with your inner story truth and, and say, "Okay, I'm, I'm, I'm ready.

I'm ready to share something about myself and my life." And, uh, and the second thing is this, um, this, um, you know, uh, authenticity and vulnerability, and then making sure you're not going, crossing a line where you're too, or where you're too open.

Ah.