Um, well known in London.

At one point, Mothercare...

Prior to Mothercare's going out of business, I thought one of the most stunning features of Mothercare's business history was that it had an all-male board for a company that sold products literally to mothers to help them raise their children.

Now, of course, there were men making some purchasing decisions in that environment, but primarily, those purchasing decisions were made by women, and they had absolutely none of that reflected on their board.

So that's an example of the type of, of soft skills gap that, that's missing, and we actually can put a price tag on it.

Right now, last year it was measured that soft skills failures in the US accounted for a $1.3 trillion productivity deficit.

So these are not HR fluffy things that we should be focused on like teddy bears and kittens.

What do you think the biggest reasons for that are?