And then what is the line between things being OK to have the little tag in Instagram or something that says AI generated versus not?

Yeah, so one of the things that we did in the very beginning was we realized when we kind of expanded from a local network to a regional and then national network that we had to keep our content capture process intact because that was twice a year we went on site, took real photos and videos of people, even if it was not a very glamorous business, right? Whether it was a production line or whatever, we needed that content to tell the right story to actually connect with people.

And we did that in the beginning.

And we still do that to this day, regardless of the industry or where they're at in the country.

And That has consistently been one of the core pillars of what we do.

And it's always the most engaged content, right? It's not surprising that real pictures of people work, right? And it doesn't matter the platform.

It doesn't matter the audience.

So what advice do you have there?

Yeah.

Um, but in the beginning, if that is, like, you know, there are instances that you do have the most selling power.

You have some of the most, um, you know, fundraising power, and not being in front of the cameras, uh, quote, unquote, is really just making it more difficult [laughs] for you.

Um, and so the LinkedIn, um, like, thought leadership place works better than even the company side.

Um, they also have, uh, a tool called Thought Leadership Ads on LinkedIn where the company can basically, like, take your personal content and promote it.

And then, uh, are you also managing any of the pay-per-click as well?

Yeah, so we do paid social, and we do, um, Google Ads.

We kind of, we started out, uh, with social media as our specialty, really built our company around just the constant change of social because that in itself was unique, and it still is unique at the time.

How However you want to frame it, just kind of walk us through all the different kinds of passions and different pieces that tied together to get you to where you are today on this podcast.

Yeah, well, I grew up in a really small town outside of Sioux City, Iowa.

So it was, you know, in the heart of the Midwest.

I grew up in a rural community.

My dad farmed and had livestock and I didn't really love that.

I wasn't a farm girl at a young age, and I wanted to always think that I was a big city girl, even though it was a small city that we were part of.

Growing up, as I look back, I always considered myself a little bit shy, but if you would ask my parents, they would be like, No, you were performing in front of all of our friends.

To what do you credit that? Like, how do you actually like put your money where your mouth is, so to speak?