How did you decide where to start?

Oh, yeah.

It's a really hard journey, I think, for any company.

Like, it can be overwhelming, right? And the space, as you know, changes, I mean, sometimes on a daily basis, right? We have just the rate of innovation is happening so quickly.

So for us specifically, you know, I'll take you back to the fall of last year.

We knew that this was going to be a topic.

It was in the headlines.

If I were