What's changed and what encouraged you to found Lasso?

Both really good questions.

Thank you for having me and I'm super excited.

Congratulations again, Corey, to you and the team for all of your awards.

You know, Zena, it is hard to overstate how much has changed in business development, client service, legal sales over the last 20 or 30 decades.

When I started in the legal business development arena, most firms didn't even have dedicated business development professionals.

If they did, the role was often limited to helping respond to RFPs or coordinating some post event activities.

Do you think what Benesh has created is truly replicable in other firms, or do you think the firm culture is responsible for what they've built?