Instagram's changed quite a bit over the past few years, hasn't it? What are some of the biggest changes that you see that's happened there? I

mean, I've been on Instagram since I was 14 or maybe even younger and I'm 27 now.

So it's definitely changed a lot since then.

There weren't even video back then.

But now there is video and I'd say it's really good for building a personal brand.

You can do it on a variety of platforms, but I would...

I personally like Instagram for it because of the variety of ways to express your personal brand.

you know and i and i feel like it's not like a magic formula but i but i think it's one of those things isn't it that there's so many moving parts to it because you know obviously you can you can sign up and have an instagram account tomorrow and you can start posting but i but it's the strategy i think that makes the difference isn't it really kind of understanding why you're on that platform and what you're that yes yes absolutely so do you have any tips for somebody that is that that is looking to grow an audience and and i'm going to caveat that by saying an engaged audience so so the right people on the right platform for them have you got any sort of tips um that that would be really useful for if they