Was there a point, whether it was, you know, a, a particular event or research that came to you, but was there that moment where you realized this was becoming less about the isolated injuries and more about understanding the athlete as a kind of a complete system, whether it's movement, recovery, psychology, sleep, or, you know, all of it together?

Well, there was a moment, and it was in 2007.

It just so happened that David Beckham came to the LA Galaxy, and I was the team physician, and David came to me and said, "Doc, uh, how is it that I could extend my career in terms of numbers of years, and I can continue to be at the top of my game?" And I kinda scratched my...

I said, "I'm an orthopedic surgeon.

You know, what do I think about, uh, regeneration, preservation, prevention?" And we had already done this work with prevention in young girls and ACL injury and shown that the PEP and then FIFA 11+ can make a difference.

And then we started our approach to regenerative medicine and understanding the effect.

In 2007, we were the first to bring through Ramon Cugat from Barcelona.

It, it's tougher when there's an injury that didn't happen to say, "Hey, that's a win." So why is it such a cultural problem, uh, getting people to buy in, whether that's organizations or even the athletes themselves, on those principles?