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Bernardo Barberani

Bernardo Barberani

Export & Commercial Director and Owner of Cantina Barberani, a family winery in Orvieto, Umbria specializing in premium Italian wines.

Jul 8, 2026

7:50
Obviously, we know that you do some late harvesting or botrytis, so that indicates there's a certain level of Are you presented with particular challenges in your region to have this commitment?
8:04
I just wanted to tell you that the late 70s and 80s are the moments where a big quantity of central Italy wine were sold abroad.
8:18
especially exported Orvieto linked with Chianti, that is the most famous red wine of Tuscany at that time.
8:30
And many Tuscany producers, they came to Orvieto to find good Orvieto to join with the Chianti to sell abroad.
8:40
And that moment we suffered of a very strong repositioning of the Orvieto, you know, because the prices they request were lower and every small producer was trying to produce the maximum quantity of grapes in the vineyard.
8:59
And so they lost a little the focus on the quality.
9:01
And when my father started, he wanted the opposite.

7 MINS LATER

15:50
But I'll get your thoughts on the varietals of where you are.
7:59
Are you presented with particular challenges in your region to have this commitment, you know?
8:04
I just wanted to tell you that the, the late '70s and the '80s are the moments where a big quantity of Central Italy wine were sold abroad, especially exported Orvieto linked with Chianti.
8:25
That is the most famous red wine of Tuscany at that time, and many Tuscany producer, they came to Orvieto to find good Orvieto to, to join with the Chianti to sell abroad.
8:40
And that moment, we suffered of a, a very strong repositioning of the Orvieto, you know, because the prices they request were lower and every small producer was trying to produce the maximum quantity of grapes in the vineyard.
8:59
And so they lost a little the focus on the quality.
9:01
And when my father started, he wanted the opposite.
9:05
He was looking for great wines.

12 MINS LATER

21:22
But you as a producer embrace that part of your terroir and part of your history, but do, are you, are producers going back to a willingness to embrace Botrytis?

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