Uh, if I plug more into this, I'm going to get more, uh, of this.

Exactly.

Exactly.

Right.

I mean, at the basis of all business, right.

If I put in a dollar and I get three back, Right.

Is that a profitable campaign? Is that a profitable way of running my business? Right.

Um, so in that way, I like the ability to, uh, to scale, uh, in a way using AI just to help sort, uh, if that makes a lot of